android - AdMob what purpose does the Publisher ID serve? -


what purpose of publisher id ?

does serve adverts app from publisher id ? or serve random ads play store, , should my publisher id ?

i have not been able try yet have no apps uploaded.

publisher id servers unique identifier account whenever ads clicked admob knows which account credit amount. ads anyhow played @ random dependent upon advertiser's budget , frequency.

you must generate unique publisher id , put in app otherwise if use example internet may lead benefit of person.

good read:

webpronews.com/google-explains-admob-publisher-and-mediation-ids-2012-04

basic4ppc.com/android/forum/threads/admob-tutorial-add-ads-to-your-application.7300/


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